How to use lifestyle photography for your business

First, let’s define lifestyle photography. Lifestyle photography usually portrays people in real-life situations or events, capturing a particular mood in an artistic way. It’s largely popular today with businesses and brands, especially on social media and yet also quite overlooked and underestimated at times.

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Lifestyle photography brings a sense of authenticity and relatability to your brand. You simply cannot be original or convey your own brand message, concept or emotion with stock images. 

If successful large brands are using relevant and authentic imagery for their target market, the same goes for smaller businesses. 

Here are a few ways in which you can use lifestyle photography to grow your brand and be more visually present:

1. Showcase your space.

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If you have a physical location or store, it’s best to show your actual space, so customers know what to expect. You don’t want to use a stock image of a location that doesn’t represent what customers will actually see. When shooting your space, you will inevitably stage it to suit your needs or portray the mood you want customers to associate with you, but for marketing purposes, your actual space needs to be present.

2.  Show potential customers the experience they will have with you.

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If you have a service based business, show people snippets of what the service looks like, whether that’s a workshop, class, instruction, treatments, etc.

3. Show customers using your product. 

Customers like to see how your product integrates with their everyday lives. It’s important to note in this case, that overly glossy editorial shots might not be very convincing to your customers, especially if you’re showing a real-life scenario. You want the photos to be well-lit but natural-looking and relatable. 

4. Showcase your staff.

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Showing photos of your staff members at work creates brand authenticity and also builds brand recognition. It can help to show teamwork and all the hard work that goes into your business. This can also elevate your staff's online presence.

5. Tell your brand story.

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Lifestyle photography is a great way to tell your brand story. Visual storytelling has become very important for marketing. You can either tell the story of how your brand came to be, with images of yourself and the day-to-day workings of your business or take your customers on a visual journey, selling them a lifestyle and mood that is personal to them. 

6. Events

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Having great natural photos of events you’ve held, will help new customers know what to expect from future events and give them a better feel for your brand.

Take control of the narrative of your business and connect with your audience using original visuals.

Why photography is important for your business

I think I speak for all of us, when I say that great photography on a website makes me linger there just a little bit longer. Conversely, if there are no images on a website, I find it harder to read, stay engaged and often times I would rather just close the website and probably never return. 

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Humans are visual creatures and we often judge a book by its cover. First impressions are important and if you’re not representing your brand visually in the correct way, you won’t be communicating the right message to your potential customers.

Here are six reasons you need photography for your business:

  1. Make a great first impression
    • Having great photography on your website makes your business appear professional. Clear and relevant photography demonstrates your credibility.
  2. It helps your brand identity
    • Having the right imagery gives potential customers a good idea of your brand and brand personality. It communicates your passion and vision for your business and this in turn will attract the right customers.
  3. Showcases your products and services
    • Photography is a great opportunity to show your products and services rather than just telling people about them. Being visual creatures, customers often need imagery to make them understand your product/services. We all like to see for ourselves, before deciding to make a purchase.
  4. It grabs attention
    • Photography makes you more visible on the web and therefore helps you reach a wider audience. Having optimised images online, helps customers to find your business easier and makes them linger on your website a bit longer.
  5. It’s versatile assets
    • In this day and age, content is always necessary. A bank of images can be used for all your marketing, including website, business cards, social media, blogs, presentations, newsletters, etc.
  6. Customers want to know you
    • Customers want to know who you are and are more likely to do business with you if they know and trust you. Having great photos of yourself, staff and your business, helps in this regard. 

I hope this has given you some insight as to the importance of photography for businesses. For more information on commercial photography, feel free to get in touch.