Why photography is important for your business

I think I speak for all of us, when I say that great photography on a website makes me linger there just a little bit longer. Conversely, if there are no images on a website, I find it harder to read, stay engaged and often times I would rather just close the website and probably never return. 


Humans are visual creatures and we often judge a book by its cover. First impressions are important and if you’re not representing your brand visually in the correct way, you won’t be communicating the right message to your potential customers.

Here are six reasons you need photography for your business:

  1. Make a great first impression
    • Having great photography on your website makes your business appear professional. Clear and relevant photography demonstrates your credibility.
  2. It helps your brand identity
    • Having the right imagery gives potential customers a good idea of your brand and brand personality. It communicates your passion and vision for your business and this in turn will attract the right customers.
  3. Showcases your products and services
    • Photography is a great opportunity to show your products and services rather than just telling people about them. Being visual creatures, customers often need imagery to make them understand your product/services. We all like to see for ourselves, before deciding to make a purchase.
  4. It grabs attention
    • Photography makes you more visible on the web and therefore helps you reach a wider audience. Having optimised images online, helps customers to find your business easier and makes them linger on your website a bit longer.
  5. It’s versatile assets
    • In this day and age, content is always necessary. A bank of images can be used for all your marketing, including website, business cards, social media, blogs, presentations, newsletters, etc.
  6. Customers want to know you
    • Customers want to know who you are and are more likely to do business with you if they know and trust you. Having great photos of yourself, staff and your business, helps in this regard. 

I hope this has given you some insight as to the importance of photography for businesses. For more information on commercial photography, feel free to get in touch.